Privacy control takes the protection of your personal data very seriously. We want you to know which data we store, when and how we use it. We have taken technical and organizational measures to ensure that we and our service providers comply with the data protection regulations. Further development of our website and the implementation of new technology to improve our services may result in changes to this privacy policy. We therefore recommend that you reread this privacy policy at regular intervals.

1. What is personal data?

Personal data is information which can be used to find out details about your personal or financial situation. Information which cannot (unless a disproportionate effort is made) be used to establish a link to you, e.g. by the use of pseudonyms or by making information anonymous, is not regarded as personal data.

2. Which data do we store and use?

You can use some of our online services without giving any information about your identity. However if you want to join our community, our forums or our bonus and affiliate programs, if you want to use particular personal services such as wish list, checklist or info agent or if you want to place an order, we will ask you for your name and other personal information. This may also apply if you want to participate in one of our competitions and your data is needed to inform you if you have won or to ensure that you get your prize. You can decide yourself whether or not to provide this data. However, without it, we cannot offer you the service you require or the service may be available only to a limited extent.
In the process of retrieving your desired information our servers store data for service delivery or security purposes, which may enable you to be identified (for example IP address, date, time and pages visited). This is deleted as soon as it is not longer needed.

3. Does use cookies? uses three different kinds of “cookies” (small files with information about your configuration). The first type is used to maintain your session if you change pages, the second to protect the integrity of your session and the third to recognize you in the case of revisits. The first two types are not stored and expire after a maximum time of 15 minutes or if you close your browser. The third type is valid for a period of 2 years and is renewed upon each visit.
You can also use our services without cookies. Most browsers are configured in such a way that they accept cookies automatically. However, you can deactivate the acceptance of cookies or configure your browser in such a way that you are advised before cookies are stored. We want to point out that you will not be able to use all our website functions if you decline function-related cookies.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

4. What does do with your data?

We store and use your personal data including your residential address and your e-mail address exclusively for handling your orders and for return deliveries. Your IP address will be stored in the course of an order only in case of a legitimate interest. Your e-mail address is only used for correspondence regarding your orders and – if you do not object – for our customer relationship management and to send you our newsletters if you wish. Information is retrieved and used pseudonymously to manage and optimize product offers and sales promotions on our website. However, we reserve the right to carry out statistical evaluations of pseudonymous and anonymous data records. IP-logs for example are stored for system security reasons (to prevent misuse), to improve our website and for statistical purposes (number of users and number of pages visited).
Apart from the above, your data will be only processed and used for other purposes if you agree explicitly to the intended use, e.g. if you wish to participate in our competitions or join our bonus and affiliate programs.

5. Do we pass on your data to third parties?

To comply with legal requirements, we are obliged in certain cases to forward your personal data to third parties. This is the case, for example, if there is suspicion of a criminal offense or misuse of our website. In this case we are obliged to forward your data to the law enforcement agency. Otherwise your data is stored solely in our database and on our servers. This does not apply to our service partners who require data for order handling such as Deutsche Post (German Mail), UPS, our banks or SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden (German credit reference agency) for example in the case of direct debits or hire purchase. In these cases personal data is transferred in compliance with the statutory regulations of the Bundesdatenschutzgesetz (BDSG, Federal Data Protection Act). The amount of data transferred is limited to the minimum required.

6. Protection of minors

Persons under the age of 18 years should not transfer any personal data to us without the consent of their parents or guardian. We do not request personal data from children and teenagers. We do not consciously collect any such data or transfer it to third parties.

7. Security measures for the protection of data stored by us

Any data which we collect is stored on servers in Germany which are especially protected. Only a few persons who are responsible for the technical, commercial or editorial administration are authorized to access these servers.

To avoid any loss or misuse of data stored at, we take extensive technical and internal security precautions which are reviewed on a regular basis and updated in line with technical progress.

However we wish to point out that the rules of data protection and the above mentioned security measures may be violated by persons or institutions beyond the scope of our responsibility due to the structure of the internet. In particular data which is sent unencrypted including via e-mail – can be read by third parties. We do not have any technical influence on such actions. The user himself is responsible for protecting any data provided against misuse by means of encryption or any other method.

Our online sevice contains links to other websites. We have no influence on whether these providers comply with the data protection regulations.

8. Your right to information, rectification, blocking or deletion of personal data

In compliance with the Bundesdatenschutzgesetz (BDSG, Federal Data Protection Act) you have the right to information as well as the right to rectification, blocking and deletion of your personal data. If deletion conflicts with any legal, contractual, commercial or fiscal record retention periods or with any other legally binding reasons, the data must be blocked instead of deleted.

9. Revoking your consent

Where applicable you have explicitely given your consent to the following. We'd like to point out that you can revoke your consent at any time, effective immediately and for the future.

Your consent to emails regarding orders and customer care is phrased:

„We will use this email address to send you the order confirmation, and, until cancelled, messages regarding its dispatch and the tracking code, or infos on potential delays, as well as occasional customer care messages.“

Your consent to advertisments by newsletter is phrased:

"Yes - I would like to be informed about news campaigns and special offers, until cancelled!"

10. Contact

If you have any questions or comments on the protection of your data, please do not hesitate to contact us.

E-mail us at, call +49 6146 83 765 11 or send a fax to +49 6146 83 765 10.